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Every year, the country celebrates Consumer Welfare Month (CWM) throughout October under Presidential Proclamation No. 1098, series of 1997. The month-long celebration aims to promote consumer awareness and disseminate consumer information on policies and programs affecting consumer welfare.

In support of the United Nations Sustainable Development Goal 12: Sustainable Consumption and Production (SC), and to heighten the DTI’s advocacy initiatives on SCP, this year’s celebration will carry the theme “GenS: Generation Sustainable”.

The theme highlights the rise of more sustainability-oriented consumers and the importance of responsible consumption and the adoption of sustainable lifestyles to harness genuine and sustained change.

Further, the theme reinforces the need for consumers to consciously make sustainable choices in availing goods and services and supporting government-led initiatives and grassroots efforts in promoting sustainability.


Department of Trade and Industry Philippines