To be able to expand and develop a profitable business and in doing so, to be able to help and contribute to the community’s development as well.
To attract more markets by expanding our reach and making our product the number one “pasalubong” choice, domestic and international.
LenNie V. Food Product has been engaged in cornick production for more than five (5) years. Mr. Velasquez, together with his older brother has been in the cornick business for more than 30 years. They used to supply raw corn (from farmers) to big snack companies in the country. At first, the business was doing well but eventually, these snack companies opted to directly buy corn from the farmers and cut us from the business. After some time, my husband’s brother decided to abandon the cornick business and engage in the cement business.
With no financial capital to start, the spouses just used their experience and tried to engage in supplying to other smaller companies. Initially, the business was on and off, there are good times and there are bad times as well. To make up for the family expenses, they also sell art paintings (Mr. Velasquez being an alumni of UST Fine Arts).
During events with family and friends, Mr. and Mrs. Velasquez will always bring cornick as a contribution to pot luck, gift, or “pang-pasalubong” to OFW friends para tipid.
The business in supplying raw corn stopped and they needed other sources to cover expenses since selling art paintings was not enough. It was then some of the spouses’ friends recommended to sell the cornick. Thus, the initial selling solely to friends and relatives (on per order basis) started.
Eventually, the packaging and seasoning was improved and we started marketing our cornick to local
“pasalubong” centers in Bulacan started as well.
