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One Town, One Product Program

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The best place to find OTOP Bulacan products, government services and information faster! Visit our site and know more about what Bulacan can offer!


Allure of the North, Bulacan, a province in the Republic of the Philippines, situated in the country’s Central Luzon Region, north of Manila, the country’s capital.

Bulacan prides itself for its rich historical heritage, a cradle of the nation’s noble heroes, of great men and beautiful women. Indeed, one of the country’s province with the richest culture and history.

Bulacan is also a home to many of the country’s greatest artists, historical sites, fascinating ecological attractions, vibrant festivals, indigenous arts and crafts, and mouthwatering delicacies. It is also home to numerous resorts, hotels, restaurants, and other recreational facilities. Thus, it’s not surprising that Bulacan has fast become an ideal tourist destination in the country.

Popularly known as the “Northern Gateway from Manila,” Bulacan is indeed an ideal investment haven because of its strategic location, highly productive human resources, rich natural resources, well-developed infrastructure, ease of doing business, committed and effective government and private sector partnership, favorable peace and order situation, and attractive investments incentives.

Among the industries well-known in Bulacan are Marble and Marbleized Limestone, Jewelry, Pyrotechnics, Leather, Aquaculture, Meat and Meat Products, Garments, Furniture, High-Value Crops, and Sweets and Native Delicacies, and a wide variety of high-quality native products.

Today, Bulacan is among the most progressive provinces in the Philippines. The province finds great pride in its people – the Bulakeño (or Bulakenyo), renowned worldwide for their craftsmanship and skills.

The Province of Bulacan, Philippines offers everything that you can ever hope for. It’s more fun in Bulacan!

What are MSMEs?

It has always been the DTI’s priority to help future and budding entrepreneurs in visualizing and expanding their business, respectively. We are there, every step of the way, helping owners of micro-, small-, and medium-sized enterprises (MSMEs) start their trade through the conceptualization phase and walk them through the registration process.

Every year, we have a series of events and training lined up to help MSME owners and aspiring entrepreneurs make



OTOP Philippines is a priority stimulus program for Micro and Small and Medium-scale enterprises (MSMEs) as the government’s customized intervention to drive inclusive local economic growth. The program enables localities and communities to determine, develop, support, and promote culturally-rooted products or services where they can be the best at or best renowned for.

OTOP Next Gen is DTI’s program to LEVEL UP these products and services. Building from the gains of OTOP first generation, this initiative aims to offer a package of public-private assistance in order for MSMEs with minimum viable products to come up with new or better offerings with significant improvement and innovation in the areas of quality, product development, design, standards compliance, marketability, production capability, brand development, among others.

OTOP products are identified based primarily on its (1) cultural value – heritage, local customs, living traditions, or a vintage recipe passed on from generations; (2) abundant resources or skills – available raw materials and a pool of skills readily deployable in the locality or proximate ones; (3) competitive advantage – a locality’s innate or endemic strength anchored on several variables like topography, climate, geographic location, among others. MSMEs who engage in business within the value chain of OTOP products (raw material suppliers, processing, distributor, retailer, but mostly the manufacturers, etc).


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Department of Trade and Industry Philippines